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Arena Platos - pasiune, ambitie si perseverenta - Feri Teglas Blog
Sunday, July 14, 2024

Arena Platos – pasiune, ambitie si perseverenta

By on 22 februarie 2015 1 2073 Views

In cele cateva zile in care am avut placerea sa particip, alaturi de alti jurnalisti si bloggeri din tara, la un info Trip la Arena Platos am aflat multe lucruri noi pe care vreau sa vi le impartasesc. La Arena Platos am fost si anul trecut si anul acesta cate o saptamana la ski cu pachetele speciale pe care ofera. Preturile incep de la 99 euro pentru 5 nopti cazare, ski pass si instructor de ski. In mod obisnuit se plateste mai mult decat intreg pachetul doar pentru ski pass si instructor.

Pentru cei care nu stiti nimic despre Arena Platos va pot spune ca se afla la 30 de km de Sibiu si 3 km de statiunea Paltinis, la o altitudine de 1400 m, pe platoul Poiana Poplacii. Toate detaliile le aveti aici.

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Inca de cand am intrat prima data in contact cu materialele de promovare ale Arenei ( site, afise, bannere) si am facut prima vizita am ramas placut impresionat de partea vizuala, pornind de la logo si pana la modul de semnalizare a partiei ( bannere, mesh-uri, afise si asa mai departe).  Ce mi-a placut apoi a fost multitudinea de evenimente organizate si modul cum acestea sunt prezentate si comunicate. Cupe, concursuri si party-uri creative. Am aflat zilele acestea ca toate sunt pregatite inca din vara si ca nu exista weekend in care sa nu fie organizat un eveniment la arena.

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Un lucru nou pe care l-am aflat e legat de originea denumirii arenei. Sunt foarte curios intotdeauna de branding, e defect sau calitate profesionala…Investitorii au decis sa pastreze denumirile populare ale zonei ( Platos, Comandament etc.) lucru care mi se pare de apreciat. Puteau veni cu denumiri moderne, straine, englezisme sau tirolisme dar au ales sa pastreze denumirile traditionale si mi se pare ca au ales foarte bine.

Pentru ca am pomenit de investitori, doi dintre ei sunt campioni nationali/mondiali la snowboard:  Andy Fazekas (multiplu campion national la snowboard si pioner al sportului in Romania), Martin Freinademetz ( campion mondial la snowboard si unul dintre cei mai importanti organizatori de competitii sportive din Tirol) si au investit multa pasiune in acest resort. Bineinteles si multi bani, e vorba de cateva milioane de euro, de-a lungul anilor, pentru ca in fiecare an resortul s-a dezvoltat, ba cu o noua partie, ba cu o parcare mai mare, un apres ski mai incapator sau un telescaun nou. Pe langa investitia financiara si de pasiune a fost nevoie si de o investitie de rabdare si ambitie. Pentru ca stim cu totii cum e legislatia si administratia publica in Romania.

Dupa o dezvoltare intr-un ritm foarte alert, planurile de viitor sunt la fel de marete: extinderea pe o partie de peste 2 km, dezvoltarea resortului pentru activitati pe timp de vara, marirea apres-skiului si asa mai departe. Oamenii nu stau pe loc si se adapteaza permanent cerintelor iubitorilor de natura si sport. Sunt mereu in mijlocul lor si inca de la constructie se implica activ in munca de pe Arena Platos.

Conceptul de business din spatele arenei e inspirat din cel al resorturilor din Austria / Germania, adica materiale si servicii de cea mai buna calitate si o mare importanta acordata sigurantei turistilor. Pentru ca sunt aproape 100.000 de turisti care vin la Arena Platos in fiecare sezon si nu au fost accidente si evenimente majore.

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Revin si cu alte informatii, pentru ca soarele si atmosfera de pe partie sunt foarte inspirationale.

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